Typography is IN and the boldest brands know it π¨π

From oversized fonts and psychedelic curves to crisp, modern minimalism, typography is shaping the way beauty brands stand out!
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Whether itβs loud and expressive or sleek and understated β one thing is clear, typography is doing A LOT of the heavy lifting.
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Just look at the brands absolutely nailing their packaging and typography game:
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Kynd Beauty β Playful, bold and instantly recognisable.
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The Warehouse (Good One) β Typography thatβs layered, expressive and impossible to ignore.
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Glossier, Inc. β The OG of minimalism, proving that a well-placed serif can be iconic.
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Commence β Monochrome palettes + oversized fonts = effortless cool.
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Curame β Soft, organic shapes meet modern, high-impact lettering.
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Pauli & Sisters β Luxe, clean, and beautifully understated, proving that typography can be both bold and elegant.