From oversized fonts and psychedelic curves to crisp, modern minimalism, typography is shaping the way beauty brands stand out!

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Whether it’s loud and expressive or sleek and understated – one thing is clear, typography is doing A LOT of the heavy lifting.

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Just look at the brands absolutely nailing their packaging and typography game:

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Kynd Beauty – Playful, bold and instantly recognisable.

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The Warehouse (Good One) – Typography that’s layered, expressive and impossible to ignore.

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Glossier, Inc. – The OG of minimalism, proving that a well-placed serif can be iconic.

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Commence – Monochrome palettes + oversized fonts = effortless cool.

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Curame – Soft, organic shapes meet modern, high-impact lettering.

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Pauli & Sisters – Luxe, clean, and beautifully understated, proving that typography can be both bold and elegant.