The sun care category is undergoing a serious glow-up!!

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It used to be filled with the same old traditional brands that hadn’t really moved with the times but that’s changing fast...

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Now, it’s all about Gen Z habits, smart indie labels and formulas that feel as good as they look!

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SPF is a daily skincare essential that hydrates, protects, brightens and fits seamlessly into your routine

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The numbers speak for themselves:

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The global sun care market is worth $14.90bn in 2024 and is projected to reach $22.28bn by 2032. That’s a CAGR of 5.35%. And as we expect, Gen Z is leading the charge!

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Their top three skincare must-haves are SPF, serums and moisturisers… So it’s no surprise that hybrid formulas combining all three are blowing up right now! The modern SPF is all about being multifunctional.

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→ Over 65% of consumers are choosing SPF-infused makeup, moisturisers and lip care.

Retinol-infused protection

Serum textures with added skin benefits

Defence against UV and pollution

Smooth enough to wear under makeup

And the formats are so more fun and inclusive than they used to be!

Creamy mousses

Solid sticks

Adhesive patches

Easy-to-use sprays

Whipped and silky textures

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We’re seeing a real focus on sustainability too.

Waterless formulas to reduce waste

Biodegradable packaging

Clean, non-toxic ingredients

Superfood-enriched skincare benefits

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Creating these products comes with some major behind-the-scenes challenges:

Different regulatory rules in every market

Long (and expensive) testing and formulation cycles

Tight time and cost margins

Consumers who expect protection and performance

SPF is now non-negotiable, it’s an essential! What do you look for in your go-to SPF?