Sunscreen, but make it skincare - why SPF is having a major moment!🌞

The sun care category is undergoing a serious glow-up!!
It used to be filled with the same old traditional brands that hadn’t really moved with the times but that’s changing fast...
Now, it’s all about Gen Z habits, smart indie labels and formulas that feel as good as they look!
SPF is a daily skincare essential that hydrates, protects, brightens and fits seamlessly into your routine
The numbers speak for themselves:
The global sun care market is worth $14.90bn in 2024 and is projected to reach $22.28bn by 2032. That’s a CAGR of 5.35%. And as we expect, Gen Z is leading the charge!
Their top three skincare must-haves are SPF, serums and moisturisers… So it’s no surprise that hybrid formulas combining all three are blowing up right now! The modern SPF is all about being multifunctional.
→ Over 65% of consumers are choosing SPF-infused makeup, moisturisers and lip care.
Retinol-infused protection
Serum textures with added skin benefits
Defence against UV and pollution
Smooth enough to wear under makeup
And the formats are so more fun and inclusive than they used to be!
Creamy mousses
Solid sticks
Adhesive patches
Easy-to-use sprays
Whipped and silky textures
We’re seeing a real focus on sustainability too.
Waterless formulas to reduce waste
Biodegradable packaging
Clean, non-toxic ingredients
Superfood-enriched skincare benefits
Creating these products comes with some major behind-the-scenes challenges:
Different regulatory rules in every market
Long (and expensive) testing and formulation cycles
Tight time and cost margins
Consumers who expect protection and performance
SPF is now non-negotiable, it’s an essential! What do you look for in your go-to SPF?