Entering a new market is always a high-stakes move, especially in the crowded premium beauty space. Élan faced several challenges:

‍

- Tight timelines for launching in Q1 of the following year

- A need for local talent with both UK market experience and alignment with the brand’s luxury positioning

- Limited internal recruitment bandwidth to manage multi-role hiring

‍

Élan didn’t just need candidates—they needed trusted professionals who could hit the ground running and act as brand ambassadors from day one.

With our deep network in the UK cosmetics and personal care space, we moved quickly to:

‍

- Conduct discovery sessions with Élan’s leadership team to deeply understand the brand vision, market goals, and role requirements

- Activate our curated talent pipeline, focusing on senior commercial and operational talent with luxury and indie brand experience

- Manage end-to-end recruitment, from shortlisting and interviewing to offer negotiation and onboarding coordination

‍

Within 12 weeks, we successfully placed:

‍

- A UK Country Manager with prior experience launching a niche fragrance brand in the UK

- A Sales Director to build and manage retail partnerships

- A Logistics Coordinator to oversee fulfilment, warehousing, and distribution in the UK

Élan’s UK launch was not only on time—it exceeded expectations. With strong leadership and operational support in place, the brand secured premium retail partners and built a loyal early customer base.

‍

They’ve since expanded their partnership with us to hire additional talent in marketing and education roles.